Largest Order in KÖRA-PACKMAT's history
Hallmark UK will be using KÖRA-PACKMAT’s VFM 102 FF to establish a new packaging standard for greeting cards in the United Kingdom
VILLINGENDORF, Germany, 27 April 2007 – KÖRA-PACKMAT has won the largest single order in the company’s history – Hallmark UK has placed an order for seven greeting cards wrapping machines with the global leader in greeting cards wrapping machines; KÖRA-PACKMAT’s VFM 102 FF will enable Hallmark UK to establish in the United Kingdom a new standard for packaging greeting cards.
Greeting cards wrapping has to fulfil conflicting demands: wrapping has to protect greeting cards during transport and during the time on the shelf where customers and shop staff may handle the cards many times before they are purchased; wrapping has to be easy to remove; wrapping should use minimum wrapping material; wrapping should emphasise the quality of the cards; and even the minimum use of wrapping material should enhance the presentation of cards. Hallmark’s solution is attractive because it combines functionality and simplicity: a simple sleeve of clear film protects the front part of a card.
The look of a card is enhanced by the clear film, the use of wrapping film is kept to a minimum, and the sleeve is easy to remove.
The sleeve protects the front side of a card when the card is handled by consumers who browse through cards on a shelf; even a delicate attachment on the front side will not be damaged when the card is pushed back into its place on a shelf. Field tests in England and Scotland have shown that consumers like the format.
The sleeve is produced in the first wrapping station of KÖRA-PACKMAT’s VFM 102 FF; the front side of an open card is accurately positioned inside the folded wrapping film and then the film is sealed along top and bottom of the card’s front side.
An instruction to the consumer or a logo is printed on the sleeve before a card is folded. A decorative label, for example the Hallmark logo or a price code, is applied on the outside part of the sleeve.
Six or twelve folded cards are collated in a pack and the correct number of envelopes is added; then the pack is moved to a second wrapping station where the pack is overwrapped and completely sealed to produce a distribution pack for transport to a retail outlet.
KÖRA-PACKMAT’s card wrapping machines provide what Hallmark UK wants: an attractive packaging format for greeting cards that will become the new standard for greeting card wrapping in the United Kingdom.